I have worked as a Marketing Director and Manager, so I've built excellent brand sense, metric development skills and analytic ju-ju. I've analyzed and segmented the marketplace, then developed messaging for maximum effect within each vertical - what's good for the goose isn't always good for the gander. I've directed all aspects of marketing programs from cradle to grave, and I've developed the analytics tools to measure their ROI.

I've also generated revenue reporting and metrics tools to analyze the overall company sales funnel for inefficiencies, revenue fall-out locations and revenue projection. And I've composed integrated marketing plans to grow incoming lead bases and refine internal processes to maximize conversion.

I've leveraged companies' expertise by arranging local and statewide speaking engagements for its Principals, and sought out grassroots opportunities to raise public awareness of the brand. I've managed client relationships, both first-hand and in a directorial role. And I've designed Web and print collateral in-house, saving thousands in vendor fees each year.