Creativity is a valuable thing. But there is such a thing as 'too creative.' My graphic design is always on-brand, and developed to appeal to the target audience. I put a lot of thought into who a piece is going to; what channel it's being delivered by; and what goal it is to serve. Only when I understand these strengths/constraints do I begin to work on the design.

I've designed, and provided direction for companies and clients in several industries - architecture, engineering, real estate and non-profit, to name a few. I've worked on both new media and traditional collateral pieces - from brochures, posters and flyers to Web sites, SEO and email campaigns. I've also developed several brands from the ground up - from the creative brief to the new logo.