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Marketing is so much more than sales. It's establishing critical analytics to get a clearer view of a company's sales funnel. It's developing the metrics needed to maximize sales and, therefore, initiatives' return on investment. I've done all of this, and a lot more . . .
Think graphic design is just a bunch of fancy colors and pretty pictures? Think again. When done right, creative direction/design integrates a brand on every level. So it's more than just picking the right stock photo for a brochure, banner or Web site, a lot more . . .
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